Tuesday, 03 June 2014 08:04

Building a Facebook Following

Written by Darryl Jones

Facebook was initially created for people to connect with peers, friends or family. Ever since businesses saw that this connection provided an advantage for networking and creating a fan base, having a Facebook Page became an all-important tool for online marketing. However, with Facebook constantly changing how it measures the value of a page, businesses are forced to work harder to increase their followers and gain prominence. The task does need a bit of effort, but the results are not impossible to achieve.

5 Ways to Build a Facebook Following

Here, we list down five ways for businesses to build a following and maintain their Facebook page.

1. Place your Facebook page link on your site. Of course, if you run a website, the link to your Facebook page’s business profile must be prominently displayed on it. If you’re running a blog on the site, you may also separately provide a link to the Facebook page. Use the tools Facebook has created so websites can easily integrate it. Facebook Badge and Comment Plugin are two of the most commonly used.

Thursday, 29 May 2014 08:40

Going Social in 2014

Written by Darryl Jones

Social media for trust relationships

With the near ubiquity of the Internet and social networking sites, it has undoubtedly become the most convenient and the most efficient of modern communication channels. Through its different platforms, it connects billions of people from all around the world, bridging distance and time zone differences in a single click or a swipe. With its advantages, it appears most reasonable that social networking sites are the premiere channel through which to open and to foster person-to-person (P2P) relationships between business owners and their customers.

The value of P2P and communication

Trust has always been an omnipresent requirement in any good business. For your company to succeed in viral marketing and establish a loyal customer base, you have to prove your business as a reliable figure that will provide clients, stakeholders, and potential partners with valuable products and services. Earning the customers’ trust can be a lengthy process, and must begin with some specific requirements.

Monday, 02 December 2013 09:45

Cyber Week Online Shopping Safety

Written by Darryl Jones

Christmas is fast approaching, just as fast as the turkey was gobbled down this past Thursday! There are only a few weeks left to squeeze in all the shopping we have planned for our loved ones. The volume of Christmas shoppers increase each year. The crowds, bustle, and chaos in the stores and malls can be more than anyone wants to face. It can all be avoided if you shop online. However, with the pajama-clad shopping convenience comes some danger. Phishing, cracking, credit card and identity theft, and other types of fraud are at an all time high!

Wednesday, 02 October 2013 20:53

What is a Hackathon? Programming Outside the Box

Written by Darryl Jones

Hack, a word once seen as destructive or illegal, is now seen by most in the development community as “programming outside the box”. It is this out-of-the-box approach that has led hackathons to be hugely productive and innovative events worldwide!

The success of hackathon events continues to grow. Hackathons are a great way to develop , learn, and network. It is a venue to brainstorm ideas and stretch the limits of current technological standards.  Hacks (the end product of a hackathon) have already impacted how we live our tech-filled lives. There is no limit to where a new hack might apply, like in medicine, business, education, and general problems around the world.

Hackathons have produced some really awesome solutions, tools and innovative products, all developed within a constricted timeframe, fueled by caffeine and pizza, while nurturing great new relationships within the industry.

We can look at some recent hackathons of note for inspiration. Honestly, narrowing it down to these few was the hardest part.

Wednesday, 02 October 2013 10:44

What's up with Google+

Written by Darryl Jones

Google+ being a product of Google can also account to the strong effect it has no google search but mostly because of its structure and power. Here are 10 tips on how Google+ improves SEO.

Google+ and Social Signals

In essence Google+ is a data capturing platform for Google which helps to determine what is to be prominent in a Google search. Due to the increased importance of social signals, Google+ has become one of the top social networking sites. Social networks are populated by real people who share, retweet and like. Google’s search engine watches these signals and hence gives ranking to your site in search engine results. (Is Google Plus Important for Search Engine Optimization? by Alderic Thomas).

Monday, 28 January 2013 06:30

Don't overlook mobile for your business in 2013

Written by Darryl Jones

What does your website look like on a mobile device? Does your site adapt to fit smaller screens more naturally or does the whole site just shrink? Or worse, does only a portion of your site show? If your site adapts, Congratulations! You're ahead of the curve! However, if your site looks like a postage stamp or it's awkwardly cropped, it's time to go mobile. You simply can't wait any longer. Mobile devices are invading internet browsing at such an alarming rate that most sources estimate that by 2014 mobile Internet browsing will exceed desktop browsing.

Friday, 18 January 2013 17:02

It's Time To Embrace Your Content

Written by Darryl Jones

The Strategy & Discipline of Content Marketing

Planning your strategy has its challenges

Strategy is one of the key words in this concept. It's important to think through what content you're going to be posting to your website. Are you event focused, news focused, or maybe you want to use your website to teach and inform? What you already do in your business should hold the answer here. All you have to do is briefly map out what you're going to write about.

Implementation is hard for most small businenss people

I've had success planning a content strategy, both for Splattered Ink and a few clients. For Splattered Ink, the challenge then becomes implementation. Other projects and responsibilities always press their way toward the top of my to-do list.

Thursday, 03 January 2013 15:13

Time to Set Some Goals

Written by Darryl Jones

Write more

Sounds easy enough. As the Internet grows and continues to mature, content marketing gains more importance. I plan to write more about content marketing later, but for now, you can think of it like blogging. The key is that you add new, relevant content to your site on a regular basis.

But, I've found over the years that it can really be a challenge to develop the discipline of writing. I'm not sure why it's so hard for me to do this consistently, but over the next few months I'm going to explore some techniques to help overcome my hang-ups and share them with you.

Develop my own responsive, content centered website

I've been touting responsive design and adding mobile to your online presence for a while now. It only seems appropriate that I get splatteredink.com up to date. I want the new design to focus more on content.

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