What does your website look like on a mobile device? Does your site adapt to fit smaller screens more naturally or does the whole site just shrink? Or worse, does only a portion of your site show? If your site adapts, Congratulations! You're ahead of the curve! However, if your site looks like a postage stamp or it's awkwardly cropped, it's time to go mobile. You simply can't wait any longer. Mobile devices are invading internet browsing at such an alarming rate that most sources estimate that by 2014 mobile Internet browsing will exceed desktop browsing.
Strategy is one of the key words in this concept. It's important to think through what content you're going to be posting to your website. Are you event focused, news focused, or maybe you want to use your website to teach and inform? What you already do in your business should hold the answer here. All you have to do is briefly map out what you're going to write about.
I've had success planning a content strategy, both for Splattered Ink and a few clients. For Splattered Ink, the challenge then becomes implementation. Other projects and responsibilities always press their way toward the top of my to-do list.
Sounds easy enough. As the Internet grows and continues to mature, content marketing gains more importance. I plan to write more about content marketing later, but for now, you can think of it like blogging. The key is that you add new, relevant content to your site on a regular basis.
But, I've found over the years that it can really be a challenge to develop the discipline of writing. I'm not sure why it's so hard for me to do this consistently, but over the next few months I'm going to explore some techniques to help overcome my hang-ups and share them with you.
I've been touting responsive design and adding mobile to your online presence for a while now. It only seems appropriate that I get splatteredink.com up to date. I want the new design to focus more on content.
I highly recommend Splattered Ink to anyone looking for a design company that values professionalism, understanding the clients’ needs, consistent follow through, and a stand out from the rest result. I have worked with Darryl Jones and the Splattered Ink team since my first week at the Carbondale Chamber of Commerce. Darryl contacted me immediately to introduce himself and take care of my business cards for me. Talk about customer service at its finest! Darryl created the current Chamber logo and launched the new Chamber website for us in October. The plethora of compliments we have received speak miles of the quality work Darryl and his team will provide.
Sherry Taylor
Executive Director, Carbondale Chamber of Commerce
I would like to thank you for all the work you have put into our logo and web design. It has really made us stand out from every other business in our industry. We receive dozens of compliments at every trade event we attend for our marketing and branding. Your creativity has without a doubt set us out from the crowd. Thank you!
Nick Congiardo
B & B Harris Management
I truly enjoyed working with Darryl and his staff. Our former website needed a lot of attention. We have received numerous compliments about the professional look and user ease of navigating through our pages. Your work will be appreciated by anyone you do business with, I’m sure. Thank you.
Jerri Schaefer
Southern Illinois Electric Coop
I received the postcards in the mail a few days ago and they look GREAT! I've already had a ton positive feedback about them! I really appreciate Splattered Ink's commitment to excellence. THANK YOU AND MAY GOD BLESS YOU FOR DOING SUCH A GREAT JOB!
Todd Lucas is a Chi Alpha Minssionary to Chicago's College Campuses
Your website contains the message, design, and content to foster interaction and produce sales, but there are a number of steps that can be taken to improve the website's visibility to new users. Today's search engines use a variety of techniques to identify, classify, and index websites in such a way that provides users a cohesive and informed way to access data on what they search on, and Search Engine Optimization methods allow for website admins to control their rankings and improve their chances of being found.
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