Monday, 02 December 2013 09:45

Cyber Week Online Shopping Safety

Written by Darryl Jones

Christmas is fast approaching, just as fast as the turkey was gobbled down this past Thursday! There are only a few weeks left to squeeze in all the shopping we have planned for our loved ones. The volume of Christmas shoppers increase each year. The crowds, bustle, and chaos in the stores and malls can be more than anyone wants to face. It can all be avoided if you shop online. However, with the pajama-clad shopping convenience comes some danger. Phishing, cracking, credit card and identity theft, and other types of fraud are at an all time high!

Wednesday, 02 October 2013 20:53

What is a Hackathon? Programming Outside the Box

Written by Darryl Jones

Hack, a word once seen as destructive or illegal, is now seen by most in the development community as “programming outside the box”. It is this out-of-the-box approach that has led hackathons to be hugely productive and innovative events worldwide!

The success of hackathon events continues to grow. Hackathons are a great way to develop , learn, and network. It is a venue to brainstorm ideas and stretch the limits of current technological standards.  Hacks (the end product of a hackathon) have already impacted how we live our tech-filled lives. There is no limit to where a new hack might apply, like in medicine, business, education, and general problems around the world.

Hackathons have produced some really awesome solutions, tools and innovative products, all developed within a constricted timeframe, fueled by caffeine and pizza, while nurturing great new relationships within the industry.

We can look at some recent hackathons of note for inspiration. Honestly, narrowing it down to these few was the hardest part.

Wednesday, 02 October 2013 10:44

What's up with Google+

Written by Darryl Jones

Google+ being a product of Google can also account to the strong effect it has no google search but mostly because of its structure and power. Here are 10 tips on how Google+ improves SEO.

Google+ and Social Signals

In essence Google+ is a data capturing platform for Google which helps to determine what is to be prominent in a Google search. Due to the increased importance of social signals, Google+ has become one of the top social networking sites. Social networks are populated by real people who share, retweet and like. Google’s search engine watches these signals and hence gives ranking to your site in search engine results. (Is Google Plus Important for Search Engine Optimization? by Alderic Thomas).

Monday, 28 January 2013 06:30

Don't overlook mobile for your business in 2013

Written by Darryl Jones

What does your website look like on a mobile device? Does your site adapt to fit smaller screens more naturally or does the whole site just shrink? Or worse, does only a portion of your site show? If your site adapts, Congratulations! You're ahead of the curve! However, if your site looks like a postage stamp or it's awkwardly cropped, it's time to go mobile. You simply can't wait any longer. Mobile devices are invading internet browsing at such an alarming rate that most sources estimate that by 2014 mobile Internet browsing will exceed desktop browsing.

Friday, 18 January 2013 17:02

It's Time To Embrace Your Content

Written by Darryl Jones

The Strategy & Discipline of Content Marketing

Planning your strategy has its challenges

Strategy is one of the key words in this concept. It's important to think through what content you're going to be posting to your website. Are you event focused, news focused, or maybe you want to use your website to teach and inform? What you already do in your business should hold the answer here. All you have to do is briefly map out what you're going to write about.

Implementation is hard for most small businenss people

I've had success planning a content strategy, both for Splattered Ink and a few clients. For Splattered Ink, the challenge then becomes implementation. Other projects and responsibilities always press their way toward the top of my to-do list.

Thursday, 03 January 2013 15:13

Time to Set Some Goals

Written by Darryl Jones

Write more

Sounds easy enough. As the Internet grows and continues to mature, content marketing gains more importance. I plan to write more about content marketing later, but for now, you can think of it like blogging. The key is that you add new, relevant content to your site on a regular basis.

But, I've found over the years that it can really be a challenge to develop the discipline of writing. I'm not sure why it's so hard for me to do this consistently, but over the next few months I'm going to explore some techniques to help overcome my hang-ups and share them with you.

Develop my own responsive, content centered website

I've been touting responsive design and adding mobile to your online presence for a while now. It only seems appropriate that I get up to date. I want the new design to focus more on content.

I highly recommend Splattered Ink to anyone looking for a design company that values professionalism, understanding the clients’ needs, consistent follow through, and a stand out from the rest result.   I have worked with Darryl Jones and the Splattered Ink team since my first week at the Carbondale Chamber of Commerce.  Darryl contacted me immediately to introduce himself and take care of my business cards for me.  Talk about customer service at its finest!  Darryl created the current Chamber logo and  launched the new Chamber website for us in October.  The plethora of compliments we have received speak miles of the quality work Darryl and his team will provide.

Sherry Taylor
Executive Director, Carbondale Chamber of Commerce

I would like to thank you for all the work you have put into our logo and web design. It has really made us stand out from every other business in our industry. We receive dozens of compliments at every trade event we attend for our marketing and branding. Your creativity has without a doubt set us out from the crowd. Thank you!

Nick Congiardo
B & B Harris Management

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