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BY ADAM TESTA, The Southern
 
Sunday, July 13, 2008 10:39 PM CDT
 
MURPHYSBORO - Superintendent Chris Grode remains modest about his accomplishments during his first year on the job, but those around him recognize the commitment he's made to the school district and the city.

Since taking the helm as the leader of Murphysboro Community Unit School District 186 last July, Grode has turned many visions into realities and left many people impressed.

"We have been very fortunate over the years to have some wonderful administrators," said Mike Austin, president of the district school board. "Chris fits right into the mold. He's been phenomenal for this district."

When he arrived in Murphysboro last year, Grode immediately recognized the sense of community pride in the town and had a vision of opening a school store, which would be managed and run by students, as well as selling Murphysboro Red Devil and Blue Devil merchandise.

With a lease signed on space in the Splattered Ink Professional Building on Walnut Street, the store will officially open during the Apple Festival this September.

Grode has also played an instrumental role in organizing a district foundation and revitalizing a district Hall of Fame, which Austin said has been "long overdue."

"We have really fallen behind in getting recognition to some of the individuals who come through our district," Austin said. "If we don't start to recognize some of those people soon, it may be too late."

Grode's accomplishments and involvement, however, were not confined to the school district.

He has also become involved in other aspects of the city, such as working with the Murphysboro Economic Development Organization and the Chamber of Commerce.

"When he came to Murphysboro, he said that he was making a commitment to Murphysboro," said Mayor Ron Williams. "He wanted to be active in the community, both as a representative of the school district and as a member of the community. He's certainly done that."

While others praise the initiative he's taken, Grode doesn't take credit for it.

"I don't think there's anything I've really brought to the district," he said, adding that his involvement in the city is what he sees as the norm for a school superintendent.

But he doesn't hesitate to express the satisfaction he has found living in Southern Illinois. Both he and his wife are from the Chicago suburbs, and they wanted to raise their sons away from the city. Murphysboro has become a great place to do that, he said.

"This isn't a job I'm going to walk away from. My wife and I would have no problem staying here until 2031," he said, referencing the year he will be eligible for retirement.

adam.testa@thesouthern.com

351-5031
In the News!
Friday, 05 December 2008

Extra Ink is a free marketing and graphic design newsletter. Our goal is to provide interesting and useful information to any business.

What Makes an Effective Website

by Tim Parli

When Splattered Ink designs and develops websites for our customers, we have to think on a multi-faceted level. In order to achieve an effective website one must consider both the graphic design and navigation options involved.

It is important to consider the graphic design of a website in order to attain a positive initial reaction from visitors. Research has shown that first impressions are very important, not only when meeting new people, but also when visiting a person’s home, place of business or even their website. These tangible extensions of yourself indicate your type of personality and indirectly say a lot about you or your business.

Often-times, people associate the quality of graphic design with the quality of the product that is being sold. The credibility of your business or product depends, to an extent, on the level of quality graphic design that your website or other marketing materials offer. If your design looks thrown together, customers will believe this is true about your product and/or services.

Well executed graphic design contributes to enhanced usability of your website by directing visitors where to click so that they can easily find what they are looking. Simple, yet visually distinct, navigation buttons and links are the most universal way of directing your website’s visitors. Try to anticipate what your customers will be looking for and how they would like to get there in order to best serve them.

Once you are able to capture your visitor’s interest with your website, consider selling your product or service in a creative way that gives you an edge over your competitors. This may mean that you appeal to your visitor’s emotional interest and then offer a free trial or discount. The wording of any promotional offer, as well as the description of your product or services, is crucial so that you don’t lose credibility or seem obtrusive.

An effective website is crucial to creating and maintaining a positive presence on the web. Having cohesive elements of graphic design as well as navigation options will not only provide a website that looks good but works well too. This will enhance your credibility through the perception that your visitors will have of your business through your website.

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