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BY ADAM TESTA, The Southern
 
Sunday, July 13, 2008 10:39 PM CDT
 
MURPHYSBORO - Superintendent Chris Grode remains modest about his accomplishments during his first year on the job, but those around him recognize the commitment he's made to the school district and the city.

Since taking the helm as the leader of Murphysboro Community Unit School District 186 last July, Grode has turned many visions into realities and left many people impressed.

"We have been very fortunate over the years to have some wonderful administrators," said Mike Austin, president of the district school board. "Chris fits right into the mold. He's been phenomenal for this district."

When he arrived in Murphysboro last year, Grode immediately recognized the sense of community pride in the town and had a vision of opening a school store, which would be managed and run by students, as well as selling Murphysboro Red Devil and Blue Devil merchandise.

With a lease signed on space in the Splattered Ink Professional Building on Walnut Street, the store will officially open during the Apple Festival this September.

Grode has also played an instrumental role in organizing a district foundation and revitalizing a district Hall of Fame, which Austin said has been "long overdue."

"We have really fallen behind in getting recognition to some of the individuals who come through our district," Austin said. "If we don't start to recognize some of those people soon, it may be too late."

Grode's accomplishments and involvement, however, were not confined to the school district.

He has also become involved in other aspects of the city, such as working with the Murphysboro Economic Development Organization and the Chamber of Commerce.

"When he came to Murphysboro, he said that he was making a commitment to Murphysboro," said Mayor Ron Williams. "He wanted to be active in the community, both as a representative of the school district and as a member of the community. He's certainly done that."

While others praise the initiative he's taken, Grode doesn't take credit for it.

"I don't think there's anything I've really brought to the district," he said, adding that his involvement in the city is what he sees as the norm for a school superintendent.

But he doesn't hesitate to express the satisfaction he has found living in Southern Illinois. Both he and his wife are from the Chicago suburbs, and they wanted to raise their sons away from the city. Murphysboro has become a great place to do that, he said.

"This isn't a job I'm going to walk away from. My wife and I would have no problem staying here until 2031," he said, referencing the year he will be eligible for retirement.

adam.testa@thesouthern.com

351-5031
In the News!
Friday, 05 December 2008

Extra Ink is a free marketing and graphic design newsletter. Our goal is to provide interesting and useful information to any business.

Unique Web Design is Essential

by Darryl Jones

If you are a customer of ours, you may have heard me say, “We look for inspiration everywhere, even from the competition.” The caveat being that one only gets inspiration. If you copy what they do you will have nothing to differentiate yourself from your competition. You should do all you can to avoid this mistake, because it can seriously damage your business and its online success. In my opinion this mistake is made even more egregious when it is perpetrated by your web designer!

If you are selling in a commodity market online, it's estimated that the average consumer goes to 12 different sellers before making a decision. As the internet continues to evolve, that number is bound to go up. Design is your first opportunity to differentiate yourself.

When you consider a web designer, make sure they offer custom designs. A custom designer will be able to integrate the look of all of your marketing pieces, from your logo, to brochures and business cards. Your website functions as a branch of your business that is always open and available at any location. It needs to look as seamlessly connected to your business as possible.

Imagine the horror of discovering that your web designer had the same design for you and one of your local competitors. Below are two screen shots from two local bakeries in the southern Illinois area. As a courtesy, I've removed the logos from the site, but you can see otherwise, they are exactly the same - so much so, that one could even confuse them for being the same company!

A search on Google or any other search engine can throw up a whole heap of free themes and skins, mostly for forum and blog software out there however, bear in mind that these designs will still not be exclusive to your site.

Don't end up like the above example. Hire a CUSTOM web designer!

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