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BY SCOTT FITZGERALD, THE SOUTHERN
 
Wednesday, September 10, 2008 11:50 PM CDT
 
MURPHYSBORO - Even though it wasn't a scheduled activity for this year's 57th annual Murphysboro Apple Festival that began Wednesday, the opening of the Murphysboro General Store certainly fits the festival's theme this year - "Ripe With Possibilities."

The brainchild of Murphysboro schools Superintendent Chris Grode who had a vision of opening a school store managed and run by students as training for the real world, the retail business offers all kinds of school merchandise for sale.

High school students taking business classes manage and operate the school. Merchandise includes student-made items for sale such as stone pieces from art classes, baked products from home economic classes and wood work constructed in the school shop.

"This is a business that will help out all of our clubs," Grode said, noting the store offers a central location for fundraising activities of school booster clubs for example.

Grode was scheduled to join other civic and school officials in a ribbon cutting for the store at 10 N. 13th St. on Wednesday night.

The store opened its doors around 4:30 p.m. and was manned by high school students getting a hands-on experience in merchandising through their volunteer efforts.

"I can't do it now, but I would still like to open my own cosmetology thing in the future," said sales clerk Sharell Tyrone, a sophomore who is in Ryan Berry's marketing class.

Grode's vision came to fruition when he met small business owner Darryl Jones at a Murphysboro Economic Development Organization meeting.

Jones had recently purchased a storefront in the 1200 block of Walnut for his business, Splattered Ink. He was looking for tenants also.

Much of Jones' 9,000-square-front commercial, L-shaped property is for lease to small businesses like The Merchandise or professional service, such as accountants or insurance agents. There is also apartment space for rent.

Splattered Ink will host an open house after Saturday's Appletime Grand Parade, which begins at 11 a.m.

Today's Apple Festival activities include performances from the John A. Logan College Band at 6:30 p.m. at Smysor Plaza and the Robbins Barbershop Quartet at the Arts and Crafts area beginning at 7 p.m.

scott.fitzgerald@thesouthern.com

351-5076

 

In the News!
Friday, 30 July 2010

Extra Ink is a free marketing and graphic design newsletter. Our goal is to provide interesting and useful information to any business.

Publicity: Learning the Tricks of the Trade

By: Chris Shelton

In the summer of 2007, I packed my bags and moved to Nashville, Tennessee to do a publicity internship at Warner Brother Records. How excited was I to be moving 4 hours away from home, to see what Nashville offered, meet new people and most importantly learn as much as I could.

During this internship, I learned by putting together press packages and having them sent. This is the Publicity department’s way of getting the artist information and music out to magazine editors and newspapers all across the United States. A compact disc was sent with the press packages, so the recipients could take a listen and then write, hopefully good things, about the music. Also, the publicity department would contact the editors and give free tickets to shows. The BIG goal was to have the editors write about the product, and there you have “publicity.”

This internship really opened my eyes to what corporate Publicity Departments work to achieve. I was able to learn that if it wasn’t for the Publicity Department sending press packages and setting up interviews with radio, magazines and newspapers, we the customers would not be informed about different products.

Here is a quick lesson on publicity:
Publicity:
Pronunciation: pub·lic·i·ty
Function: noun
Date: 1788
1: the quality or state of being public
2 a: an act or device designed to attract public interest; specifically: information with news value issued as a means of gaining public attention or support b: the dissemination of information or promotional material c: paid advertising d: public attention or acclaim
(Information from http://www.merriam-webster.com/dictionary/publicity)

Press releases are used as a form of publicity:

What is a press release?
A press release is a pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

How is a press release used?
Press releases are often sent alone, by email, fax or snail mail. They can also be part of a full press kit (like we did at Warner Brothers), or may be accompanied by a pitch letter.

(This information is from Publicity Insider.com)

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