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BY ADAM TESTA, The Southern
 
Sunday, July 13, 2008 10:39 PM CDT
 
MURPHYSBORO - Superintendent Chris Grode remains modest about his accomplishments during his first year on the job, but those around him recognize the commitment he's made to the school district and the city.

Since taking the helm as the leader of Murphysboro Community Unit School District 186 last July, Grode has turned many visions into realities and left many people impressed.

"We have been very fortunate over the years to have some wonderful administrators," said Mike Austin, president of the district school board. "Chris fits right into the mold. He's been phenomenal for this district."

When he arrived in Murphysboro last year, Grode immediately recognized the sense of community pride in the town and had a vision of opening a school store, which would be managed and run by students, as well as selling Murphysboro Red Devil and Blue Devil merchandise.

With a lease signed on space in the Splattered Ink Professional Building on Walnut Street, the store will officially open during the Apple Festival this September.

Grode has also played an instrumental role in organizing a district foundation and revitalizing a district Hall of Fame, which Austin said has been "long overdue."

"We have really fallen behind in getting recognition to some of the individuals who come through our district," Austin said. "If we don't start to recognize some of those people soon, it may be too late."

Grode's accomplishments and involvement, however, were not confined to the school district.

He has also become involved in other aspects of the city, such as working with the Murphysboro Economic Development Organization and the Chamber of Commerce.

"When he came to Murphysboro, he said that he was making a commitment to Murphysboro," said Mayor Ron Williams. "He wanted to be active in the community, both as a representative of the school district and as a member of the community. He's certainly done that."

While others praise the initiative he's taken, Grode doesn't take credit for it.

"I don't think there's anything I've really brought to the district," he said, adding that his involvement in the city is what he sees as the norm for a school superintendent.

But he doesn't hesitate to express the satisfaction he has found living in Southern Illinois. Both he and his wife are from the Chicago suburbs, and they wanted to raise their sons away from the city. Murphysboro has become a great place to do that, he said.

"This isn't a job I'm going to walk away from. My wife and I would have no problem staying here until 2031," he said, referencing the year he will be eligible for retirement.

adam.testa@thesouthern.com

351-5031
In the News!
Friday, 30 July 2010

Extra Ink is a free marketing and graphic design newsletter. Our goal is to provide interesting and useful information to any business.

Marketing Moment for July

by Karli Feldhake

Television, Postcards, Internet – Oh My! It seems like everywhere you turn, companies are trying to entice you with a message about their product or service. And it’s true; many companies do this to survive in the increasingly competitive market we live in today. Is a broad reach marketing campaign the best fit for everyone? Not by a long shot! Most small businesses don’t have the time or resources it takes to try and reach every person out there. That’s why knowing who your customer is and how to reach them is so important.

The first step is figuring out who will be using your product or service. Many organizations consider the entire general public as their audience. Indeed it may seem logical that you would want everyone and their brother banging on your doors, but really that just doesn’t make sense. The general public is way too large of an audience for most businesses to realistically attempt reaching, so that’s why you need to refine your efforts to a target audience. A target audience can be people of a certain age group, gender, marital status or income level. Some questions to ask yourself when trying to understand your specific target audience include:

  • What is the age range of the customer who wants my product or service?
  • Which gender would be more interested in this product or service?
  • What is the income level of my potential customers?
  • What level of education do they have?
  • What is their marital or family status?
  • Is this a product or service they need or a luxury item?
  • How will they use this product or service?
  • What will draw them to this product or service? (Easy availability? Low price? Personalized attention? Special features?)
  • Which, if any, special features are most appealing?
  • What do they like or dislike about the product or service in general?
  • Is this an impulse buy or something they are saving up for?
  • What is the common method of payment for this product or service? (Cash? Credit Cards? Installment Plans?)
  • Where do they gather their decision-making information? (The Internet? Newspapers? Magazines? Books? Television?)

It’s not enough to just identify your target audience; you must get to know them. What do they do? What’s important to them? How are they going to learn about your business? Let’s think about it for a second, if you have determined that the majority of the customers for your product are young men would you want to solely advertise in the local newspaper? While newspapers can be an effective advertising tool, you probably wouldn’t be moving much of your product. According to the Newspaper Association of America, less than 10% of newspaper readers are men aged 18 -24. Add in the fact that only about 50% of the population reads a newspaper and you have an audience doesn’t even know you exist. Some sites that might assist you in learning more about your target audience include www.gallup.com, www.people-press.org and www.publicagenda.org.
Once you are familiar with your target audience you’ll have a much better understanding on the best ways to reach them. Maybe it is through a television commercial, postcard or via the internet – let your target audience lead you in the right direction! If you need help determining your target audience or if you’re ready to start reaching them, Splattered Ink is here to assist you and your business.

Karli Feldhake is the Sales and Marketing Director for Splattered Ink.

 

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