close

Splattered Ink finds new home

BY ADAM TESTA, THE SOUTHERN

Tuesday, April 22, 2008 11:15 PM CDT

MURPHYSBORO - Monday morning staff meetings at Splattered Ink will be a lot more comfortable by the fall.

The four-person team at the visual communications company has been meeting in owner Darryl Jones' basement since officially forming in 2006.

Jones became the owner of a storefront property on Walnut Street last Thursday.

Read more...
In the News!
Tuesday, 06 January 2009

Extra Ink is a free marketing and graphic design newsletter. Our goal is to provide interesting and useful information to any business.

Gain Customer Confidence
Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence.
 
Here are some easy tips to help build customer confidence:
 
  1. Let people know who you are. This might be conveyed through an identifiable logo or an “About Us” section on your web site. Join a chamber or networking group and get to know those in the business community.
  2. Courtesy. Be friendly, helpful, polite, courteous, and flexible. These attitudes and behaviors are not just nice, but they are indeed expected.
  3. Use testimonials. Show potential customers that other clients just like them also believe you have the best quality, longevity, security, price and ease of use that there is to offer.
  4. Be honest. Perhaps the most important of all. Reputation, good or bad, tends to spread quickly.
If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.
 

What do our clients say?

"For the past few years I knew that I really needed to improve our store's website. We had been using the same one for too long and . . .

Read more...