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The Entrepreneurial Spirit Lives

In April of 2007 Splattered Ink and I were the subject of an article published in the Southern Business Journal, a Southern Illinois business publication. I also illustrated the cover. I thought it was appropriate to post here. The article with cover is below.

With some careful planning, you too can tap into your entrepreneurial spirit

By STEVE BINDER and JOHN D. HOMAN, SBJ Correspondents

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In the News!
Thursday, 18 March 2010

Extra Ink is a free marketing and graphic design newsletter. Our goal is to provide interesting and useful information to any business.
Gain Customer Confidence
Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence.
 
Here are some easy tips to help build customer confidence:
 
  1. Let people know who you are. This might be conveyed through an identifiable logo or an “About Us” section on your web site. Join a chamber or networking group and get to know those in the business community.
  2. Courtesy. Be friendly, helpful, polite, courteous, and flexible. These attitudes and behaviors are not just nice, but they are indeed expected.
  3. Use testimonials. Show potential customers that other clients just like them also believe you have the best quality, longevity, security, price and ease of use that there is to offer.
  4. Be honest. Perhaps the most important of all. Reputation, good or bad, tends to spread quickly.
If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.
 

What do our clients say?

"For the past few years I knew that I really needed to improve our store's website. We had been using the same one for too long and . . .

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