close
BY SCOTT FITZGERALD, THE SOUTHERN
 
Wednesday, September 10, 2008 11:50 PM CDT
 
MURPHYSBORO - Even though it wasn't a scheduled activity for this year's 57th annual Murphysboro Apple Festival that began Wednesday, the opening of the Murphysboro General Store certainly fits the festival's theme this year - "Ripe With Possibilities."

The brainchild of Murphysboro schools Superintendent Chris Grode who had a vision of opening a school store managed and run by students as training for the real world, the retail business offers all kinds of school merchandise for sale.

High school students taking business classes manage and operate the school. Merchandise includes student-made items for sale such as stone pieces from art classes, baked products from home economic classes and wood work constructed in the school shop.

"This is a business that will help out all of our clubs," Grode said, noting the store offers a central location for fundraising activities of school booster clubs for example.

Grode was scheduled to join other civic and school officials in a ribbon cutting for the store at 10 N. 13th St. on Wednesday night.

The store opened its doors around 4:30 p.m. and was manned by high school students getting a hands-on experience in merchandising through their volunteer efforts.

"I can't do it now, but I would still like to open my own cosmetology thing in the future," said sales clerk Sharell Tyrone, a sophomore who is in Ryan Berry's marketing class.

Grode's vision came to fruition when he met small business owner Darryl Jones at a Murphysboro Economic Development Organization meeting.

Jones had recently purchased a storefront in the 1200 block of Walnut for his business, Splattered Ink. He was looking for tenants also.

Much of Jones' 9,000-square-front commercial, L-shaped property is for lease to small businesses like The Merchandise or professional service, such as accountants or insurance agents. There is also apartment space for rent.

Splattered Ink will host an open house after Saturday's Appletime Grand Parade, which begins at 11 a.m.

Today's Apple Festival activities include performances from the John A. Logan College Band at 6:30 p.m. at Smysor Plaza and the Robbins Barbershop Quartet at the Arts and Crafts area beginning at 7 p.m.

scott.fitzgerald@thesouthern.com

351-5076

 

In the News!
Sunday, 14 March 2010

Extra Ink is a free marketing and graphic design newsletter. Our goal is to provide interesting and useful information to any business.

Gain Customer Confidence
Customer indecisiveness, skepticism, indifference, or confusion are among the top sales killers in the business world. It's up to you to project an image of experience, quality, dependability, excellent customer service, and/or added value to your prospective customers in order to win their confidence.
 
Here are some easy tips to help build customer confidence:
 
  1. Let people know who you are. This might be conveyed through an identifiable logo or an “About Us” section on your web site. Join a chamber or networking group and get to know those in the business community.
  2. Courtesy. Be friendly, helpful, polite, courteous, and flexible. These attitudes and behaviors are not just nice, but they are indeed expected.
  3. Use testimonials. Show potential customers that other clients just like them also believe you have the best quality, longevity, security, price and ease of use that there is to offer.
  4. Be honest. Perhaps the most important of all. Reputation, good or bad, tends to spread quickly.
If you haven't clearly communicated the advantages and solid reasons for them to do business with you, then they'll be hesitant to commit and the sale will go to your competitor.
 
Fair reminds businesses this is no time to hide
By Blackwell Thomas, The Southern
 
Wednesday, October 22, 2008 11:28 PM CDT
 

Alan Kuczynski, president of FWS Solid Suface Specialist Inc., of Carbondale, talks with Splattered Ink operations manager and co-owner Kelly Eileen Jones during a marketing fair sponsored by Carbondale Main Street on Wednesday at the Carbondale Civic Center. (STEVE JAHNKE / THE SOUTHERN)

CARBONDALE - For those gathered inside the Carbondale Civic Center on Wednesday, the message to small businesses was clear: The economy may be sputtering but, when it comes to promoting your business, now is not the time to let off the gas.

Scores of people attended the first Regional Marketing Fair, which featured about 20 local companies gathered to share information about advertising opportunities and other creative ways to market.

Booths, displays and tents lined the inside of the Civic Center representing marketing companies like Arthur Agency and 1187 Creative as well as media outlets like WSIL, KFVS and The Southern Illinoisan.

The event was sponsored by Carbondale Main Street and the Carbondale Chamber of Commerce. As attendees bustled by her, Main Street Director Meghan Cole said now is the time for just such an event.

"We saw a need for businesses to be more informed about marketing throughout the region," she said. "Together with the Chamber, this is an opportunity to get out the word."

The 'word,' Cole said, is a reminder that marketing is particularly important during tough economic times.

"Cutting your marketing during a recession is like throwing in the towel," she said. "If you are not putting yourselves out there you are going to lose business."

Under the Silkworm Inc. tent, employees were handing out gift packs and getting feedback on the company's updated logo, which features a rather happy looking worm.

Sam Bell is a marketing coordinator for Silkworm, which provides graphic design and apparel services.

Bell agreed with Cole's sentiment and said the timing is right for promotional companies like Silkworm to raise their profile.

"We know the economy is bad right now," she said. "But we want people to know what we can do to make them extend out into the community."

A few feet away, Splattered Ink, a graphic design and Web development company displayed samples of the company's work including an array of print materials.

But there weren't just promotional and media companies represented at the fair.

At the Red Cross table, visitors were reminded of an upcoming blood drive.

Across the room, Guido and Audrey Bernstein had a booth where they were informing people about GoChi, a health drink that hails from the Himalayas.

Cole said when the idea for the fair was hatched she hoped it would attract at least 15 companies. Twenty signed up.

Thanks to the strong response, Cole said she expects to host the event next year.

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

351-5823
 
<< Start < Prev 1 2 3 4 5 Next > End >>

Results 1 - 6 of 28

What do our clients say?

"For the past few years I knew that I really needed to improve our store's website. We had been using the same one for too long and . . .

Read more...