Recently, The Entrepreneur Café, LLC released our newest product, a small business database with hundreds of resources to address small business concerns. Excited that the project was completed, I turned my attention to developing an ad that would effectively communicate exactly what we wanted to say. After finishing a couple of drafts of the ad, I quickly realized that something was missing. Over the years, I have used some variation of this formula; however, I knew that if I wanted to nail this ad, I would have to fall back on what I learned in Advertising 101. It's important to note that without knowing the A.I.D.A. formula, your advertising won't get very far.
Do I have your attention?